Strictly necessary only, by default
When you first visit floatwell.co.uk, the site sets no cookies at all. Analytics and advertising storage are switched off by default in the page code itself, and neither the Google Analytics script nor the Meta pixel is loaded until you choose to accept that category.
The banner offers two choices, each a single click: Accept cookies or Reject non-essential. If you would rather take one and not the other, Choose what you accept opens the two categories separately — nothing there is ticked in advance, and accepting one never turns on the other.
Whichever you pick, we save that choice in your browser's local storage so we don't have to ask you again on every page. That saved choice is the only thing we store without your analytics consent, and it exists solely to remember your answer. If we change what the categories cover, we ask you again.
The one optional cookie: analytics
If you press Accept cookies, or tick Analytics under "Choose what you accept", we load Google Analytics 4 (GA4), which sets its analytics cookies in your browser. We use it to understand how the site is used — for example, which pages people find helpful — with IP anonymisation switched on. If you press Reject non-essential, Google Analytics never loads and no analytics cookies are set.
Our pages also record simple interaction events (such as which button was pressed) inside the page itself. These events set no cookies, contain no personal information, and never leave your browser unless you have accepted analytics.
If you press Accept cookies, or tick Marketing under "Choose what you accept", we load the Meta (Facebook) pixel, which sets marketing cookies and tells Meta when you arrive from one of our adverts and when you click through to book. We use it for one purpose: to see which adverts actually bring people here, so we are not paying for advertising we cannot measure. It is never loaded if you take analytics alone or press Reject non-essential, and advertising storage stays set to “denied” in those cases. Meta processes this data under its own privacy policy.
Videos
Some pages include YouTube videos. These are shown as a click-to-play thumbnail rather than a live embed, so nothing is loaded from YouTube, and no cookies are set, until you press play. Once you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode, which does not use cookies to personalise advertising. YouTube (Google) may still set its own cookies or use other identifiers as part of delivering the video player at that point, in line with the Google Privacy Policy, but this only happens after your click and is outside our control.
Cookies and similar storage we use
| Name | What it does | Type & duration |
|---|---|---|
| fw-consent-v4 | Remembers the choice you made on the cookie banner | Local storage (strictly necessary) — kept until you clear your site data |
| _ga | Google Analytics — distinguishes visitors so we can count visits | Cookie (optional analytics, only after you accept) — up to 2 years |
| _ga_* | Google Analytics — keeps track of your session on this site | Cookie (optional analytics, only after you accept) — up to 2 years |
How to change your mind
The banner appears whenever your browser holds no saved choice for the current version of this policy. So to withdraw or change your consent at any time:
- Clear this site's data in your browser — usually under “Clear cookies and site data” in your browser's settings, or via the padlock icon in the address bar. This removes your saved choice and any analytics or marketing cookies.
- On your next visit the cookie banner will reappear, and you can choose afresh.
If we ever change how we use cookies, we update the version number of your saved choice — which means the banner will reappear and ask you again rather than carrying your old answer over.
Who we are
This site is operated by Greener By The Hour Ltd (company no. 12511698), trading as Floatwell, 6 Salisbury Villas, Station Road, Cambridge CB1 2JF.
Questions about this policy? Email hello@floatwell.co.uk or call 01223 297872.
Last updated: July 2026.